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Transpromo invoices

Extend the reach of your business communications by turning invoices into advertising vehicles

Many companies send promotional inserts in the same envelops as their invoices. A good idea in theory, it very often is money out the window because they lack the ability to target specific offers to the appropriate audience, which for example, can result in clients receiving promo on items or services already purchased.

With PlanetPress Suite, it becomes easy with minimal set up and no changes to existing systems to send customers information that is relevant to their purchasing habits and history. It can go even further with targeted promotional messages conditionally appearing on the invoice itself, making sure to grab the recipient's attention and maximizing the use of white space.

A company's regular invoices are a goldmine of information that can be used to help build a better customer relationship and sell more. Based on the available data you can:

  • include information on a product related to what was just purchased in order to drive additional revenue
  • add specific user instructions based on line items found in the invoice
  • add coupons or messages about related items or service contracts
  • advertize promotions, clearance sales, new premises, new products and services, upgrades, all on the invoice itself, automatically and following purchasing habits, items listed, location or any aspect of the recipient's profile

It's proven, personalization sells! Targeted personalized communications translate into:

  • 34% average response rate increase
  • 25% order value increase
  • 48% repeat orders / retention increase
  • 35% response time decrease
  • 32% revenue / profit increase
 

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Case studies and customer testimonials

"In the light of our experience working with Objectif Lune's solutions I am more than happy to recommend them to anyone that is looking for open and affordable print on demand solutions."

George Lambrinos,
Manager - Technical Services
Johnson & Johnson

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