Objectif Lune announces success and growth in the Nordics

Wednesday, 25 May 2016

Montreal, Canada – Objectif Lune, leader in Customer Communication Management software technology proudly announces excellent growth and future opportunity since appointing Craig Nel as the Nordic Business Development Manager in January 2016.

The company has been active in the Nordic territories since 2006, its business development activities being managed originally by its UK subsidiary and currently through Objectif Lune BV from the European head office in Ede, The Netherlands. Objectif Lune has invested significantly in sustaining relationships with its existing reseller channel and developing new markets, especially in the ICT sector.

"Our continued business development activities in the Nordics have so far been very successful" says Colin Casey, Chief Product Officer and recently EMEA Business Development Manager for Objectif Lune.
"We’ve helped our traditional print vendor channel branch out into solution-driven sales processes, we are also focusing on and have achieved success in developing ERP implementation and ICT consulting partners”.

Craig Nel, originally managing the African region for Objectif Lune for 5 years, has used his experience and knowledge to successfully increase and diversify Nordic business. Craig has focused on helping existing partners and customers understand and move onto Objectif Lune’s exciting new software technology called Connect. Another big focus has been increasing the adoption of Objectif Lune’s very own mobile capture technology called Capture OnTheGo, excellent for creating, distributing and capturing transactional business documents.

With the launch of Objectif Lune’s ground-breaking technology called OL Connect for Microsoft Dynamics AX, Craig looks forward to successfully partnering with Microsoft AX resellers.

Together we can offer AX customers an easy-to-use, affordable and powerful tool to create and distribute flexible documents through multiple channels while seamlessly integrating with AX implementations” Craig says. “As Denmark is the home of AX, and with Objectif Lune recently becoming a Microsoft Certified Partner in Application Development (Silver) we believe this strategy will be highly successful”.

I’m extremely excited to be part of a growing company that offers cutting-edge software solutions and support for the SME market while managing a region that prides itself on being the leader of ICT on the global stage” Craig says. “With a small domestic market the Nordics have been forced to be highly competitive on the global stage in order to grow. The ICT sector has been at the forefront of this success”.

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