Wednesday, 3 July 2019

Objectif Lune UK launches TSB Mail Automation, a new data quality and mailing automation software

[Manchester, United Kingdom, July] Objectif Lune has launched TSB Mail Automation, a new data quality and mailing automation software solution designed to help organisations take back control of their database and system information, all while reducing bad data that results in print and mail waste. TSB Mail Automation addresses the costly manual processes involved with data processing and mailing preparation, enabling organisations to achieve faster job turnaround and greater accuracy. Moreover, when paired with OL Connect, TSB Mail Automation allows organisations to create automated processes with conditioned mailing batches to maximise MailmarkTM discounts and individual mail tracking, improving customer experience. For this new product Objectif Lune has partnered with The Software Bureau, leveraging the company’s postal sortation, data processing and cleansing technology expertise. This enables TSB Mail Automation users who manually verify address data and physically insert and sort mail, to automate these processes. Allowing more time to be spent on creating meaningful customer communications.

“The Software Bureau is well known in the industry as postal automation experts and we are excited to be in partnership with them and add their technology to our portfolio, to extend our capabilities of offering customers true end to end automation.” Matt Irish, European partner manager

“This is an exciting step for us because Objectif Lune are industry leaders in process automation for transactional documents. We look forward to working with them to combat mail wastage and data degradation with TSB Mail Automation, our market leading joint offering.” John Joyce, Commercial Director

Built into the TSB Mail Automation package is The Software Bureau’s popular SwiftSort automation ready postal sortation software. SwiftSort is supported by all major mail carriers, handles large volumes of direct mail and helps automate the stages in the mailing process in order to achieve postal discounts. By applying RoyalMail’s MailmarkTM barcode technology to mail, important delivery information about the sender and recipient can be added and mail tracking and reporting are possible. This detailed delivery information is shared with Royal Mail and in return offers user postage discounts that enable faster and more efficient delivery. The technology has an intuitive user interface for job preparation and processing. Users only need to set up repetitive jobs once, they'll run automatically from then on.

“Now customers can achieve postage savings, while reducing mailing wastage costs and achieve faster turnaround of jobs, with our new TSB Mail Automation Software” Matt Irish, European partner manager

This is an exciting new partnership for Objectif Lune, strengthening its product portfolio with another automation tool that can help clients achieve true end to end process automation while reducing data and mail preparation costs.

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About OL

OL is the largest global independent software creator specialized in Automating Business Communications. We provide tools for document design and composition, business process automation (BPA), multi-channel output management and capture / e-forms. Our solutions produce communications that are personalized, relevant and consistent in batch, on-demand and interactive to achieve a better customer experience, the key driver of business growth in the digital age of the consumer. http://www.objectiflune.com/en/