ccooper,
You'll need to format your variables somehow, before the email output. In this case, you will first need a "Set Job Info and Variables" to store the content of your data selections into variables(can be either job infos or local variables). Then you'll need a small script that will adjust the case, and then implement other formatting rules, such as "Doe, Jane" becoming "Jane Doe". You'll need to use Watch-specific commands such as "Watch.GetJobInfo", "Watch.SetJobInfo", "Watch.GetVariable" or "Watch.SetVariable", feel free to look them up in the documentation. As for the rest of the script, however, you will need to have some knowledge of scripting in order to build it.
Once you have changed the text, replace the values of the variables with the modified text, and use those variables in your email's body.
Regards,
Raphaël Lalonde Lefebvre